Parma Penguins Branding

The Parma Penguins is a hypothetical soccer team located in Parma, Ohio. Due to the harsh winters that northeast Ohio can get, I chose the theme based on that idea. The soccer team is a fierce competitor with the community cheering them on. The logo is a penguin that reflects the harsh competition that the Parma Penguins are willing to play against. The cool light blue and night blue reflect the winter season. I created the identity guidelines, which illustrate how the branding looks and how the different elements are used. I also created the letterhead, envelope, and business cards to be consistent with the brand’s designs, along with the team’s jersey.