BW Business Playing Cards

My internship at the Baldwin Wallace School of Business involved creating materials for the school’s business fair to inform students about the current majors offered. The marketing team had already created summaries and personas of each business major. I came up with the idea to make playing cards small enough to have as many as one wants, making them easier to carry. This idea received the approval of the marketing team and my supervisor. The layout makes it easy to read and describes the information along with links to the school’s website. The bright colors contrast with one another, making it easy to view the cards. I also had to follow BW’s brand guidelines when designing the playing cards. The playing cards were a big hit at the fair, and my supervisor decided to use my playing cards to mail out to prospective students.