Collar’s Pets is a hypothetical family-owned pet store in Cleveland, Ohio. The store offers a variety of pet supplies, including food, beds, leashes, treats, and more, mainly for cats and dogs. The target audience is those local to the area and own either a cat or a dog. They encourage pet owners to walk with their pets to the store. This store is not a big chain pet store; only one location exists. The logo reflects the city of Cleveland by featuring the iconic Terminal Tower building with a collar around it, identifying it as a pet store. The colors are a calm cream yellow and a dark red, making the collar stand out visually and be the focal point. The packaging of the products reflects this strong color branding. The typeface text that is used can be easily seen and read from afar.